Facebook @Hospitality
Management
Mizzou

Meet the Faculty

Amanda Alexander

Amanda Alexander, Ph.D.


Assistant Teaching Professor

Education

  • Ph.D., Hospitality Management, University of Missouri
  • M.S. Hospitality Management, University of Missouri
  • B.S. Hotel and Restaurant Management, University of Missouri

Research

Volunteering

  • Importance of this segment to the success of special events, festivals, and mega events
  • Motivation
  • Intention
  • Generational differences

Advertising and Consumer Behavior

  • Effects of social media on service related "products"
  • Evolution of channel choice preferences
  • Generational differences
  • Interactions between business and client

Meetings and Conventions Marketing

  • Influencing decision makers
  • Effects of word of mouth
  • Retention of annual events
  • How services are marketed differently from products, how to overcome the idea of intangibility

Teaching

  • HM 1043, Introduction to Hospitality Management
  • HM 3193, Hotel Organization and Structure
  • HM 3415, Current Issues in Meeting and Event Management
  • HM 4940, Field Experience in Hospitality Management
  • HM 4980, Special Events Management